{"id":1208,"date":"2026-08-26T20:46:02","date_gmt":"2026-08-26T18:46:02","guid":{"rendered":"https:\/\/www.ba4u.cz\/what-is-your-company-worth-calculate-it-online\/"},"modified":"2026-08-31T17:37:17","modified_gmt":"2026-08-31T15:37:17","slug":"what-is-your-company-worth-calculate-it-online","status":"publish","type":"post","link":"https:\/\/www.ba4u.cz\/en\/what-is-your-company-worth-calculate-it-online\/","title":{"rendered":"What is your company worth? Calculate it online!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Most business owners can tell you what their company\u2019s revenue and profit were, or how many people they employ. But very few can answer the basic question: What is my company worth today? You might think you don\u2019t need to know this because you don\u2019t plan to sell it. But a company\u2019s value isn\u2019t just important when you\u2019re selling it. After all, it represents a significant portion of your assets.    <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">When you own a house, you don\u2019t take care of it just because you want to sell it next year. You maintain it, repair it, and invest in it because you want to preserve its value for yourself and for future generations. It\u2019s the same with a business\u2014only managing its value is considerably more complex. It\u2019s not enough to simply turn a profit every year.   <\/p>\n\n<h2 class=\"wp-block-heading\">Find out the approximate value of your company<\/h2>\n<div class=\"ba4u-kalk\" data-ba4u-kalk>\n\n  <div class=\"ba4u-kalk__intro\" data-intro hidden>\n    <p class=\"ba4u-kalk__eyebrow\">Indikativn\u00ed ocen\u011bn\u00ed spole\u010dnosti<\/p>\n    <h3 class=\"ba4u-kalk__h ba4u-kalk__h--velky\">Jakou hodnotu m\u00e1 va\u0161e firma?<\/h3>\n    <p class=\"ba4u-kalk__lead\">Za p\u00e1r minut zjist\u00edte orienta\u010dn\u00ed hodnotu sv\u00e9 firmy \u2013 a hlavn\u011b to,\n       kter\u00e9 konkr\u00e9tn\u00ed oblasti ji t\u00e1hnou dol\u016f a co by ji naopak zvedlo. Nen\u00ed to jen kalkula\u010dka,\n       ale zjednodu\u0161en\u00e1 investi\u010dn\u00ed due diligence pohledem kupuj\u00edc\u00edho.<\/p>\n    <ul class=\"ba4u-kalk__body-vypis\">\n      <li>Odhad hodnoty firmy na z\u00e1klad\u011b zisku a oboru<\/li>\n      <li>Index kvality firmy a jej\u00ed nejv\u011bt\u0161\u00ed rizika<\/li>\n      <li>O kolik m\u016f\u017ee hodnota vyr\u016fst, kdy\u017e je odstran\u00edte<\/li>\n    <\/ul>\n    <button type=\"button\" class=\"ba4u-kalk__btn ba4u-kalk__btn--velky\" data-start>Spo\u010d\u00edtat hodnotu firmy<\/button>\n    <p class=\"ba4u-kalk__pozn\">Vypln\u011bn\u00ed zabere zhruba 3 minuty. Sta\u010d\u00ed orienta\u010dn\u00ed \u010d\u00edsla.<\/p>\n  <\/div>\n\n  <!-- method=\"post\": kdyby JS selhal, nativn\u00ed submit nesm\u00ed poslat e-mail do URL (GET) -->\n  <form class=\"ba4u-kalk__form\" method=\"post\" novalidate>\n\n    <div class=\"ba4u-kalk__hlava\" data-hlava hidden>\n      <div class=\"ba4u-kalk__pruh\" aria-hidden=\"true\"><span data-postup style=\"width:0%\"><\/span><\/div>\n      <p class=\"ba4u-kalk__pozice\" data-pozice aria-live=\"polite\"><\/p>\n    <\/div>\n\n    <section class=\"ba4u-kalk__krok\" data-krok>\n      <h3 class=\"ba4u-kalk__h\">Finan\u010dn\u00ed z\u00e1klad<\/h3>\n      <p class=\"ba4u-kalk__lead\">Zadejte pr\u016fm\u011brn\u00e9 hodnoty za posledn\u00ed t\u0159i uzav\u0159en\u00e9 roky.\n         Sta\u010d\u00ed orienta\u010dn\u00ed \u010d\u00edsla.<\/p>\n      <div class=\"ba4u-kalk__radek\">\n        <p class=\"ba4u-kalk__pole\">\n          <label for=\"ba4u-ebit\">Pr\u016fm\u011brn\u00fd provozn\u00ed zisk (EBIT), tis. K\u010d<\/label>\n          <input id=\"ba4u-ebit\" name=\"ebit\" type=\"text\" inputmode=\"numeric\" autocomplete=\"off\"\n                 pattern=\"-?[0-9 .,]+\" required>\n        <\/p>\n        <p class=\"ba4u-kalk__pole\">\n          <label for=\"ba4u-odpisy\">Pr\u016fm\u011brn\u00e9 odpisy, tis. K\u010d<\/label>\n          <input id=\"ba4u-odpisy\" name=\"odpisy\" type=\"text\" inputmode=\"numeric\" autocomplete=\"off\"\n                 pattern=\"-?[0-9 .,]+\" required>\n        <\/p>\n      <\/div>\n      <p class=\"ba4u-kalk__pole\">\n        <label for=\"ba4u-obor\">Obor<\/label>\n        <select id=\"ba4u-obor\" name=\"obor\" required>\n          <option value=\"\">Vyberte obor\u2026<\/option>\n                      <option value=\"vyroba\">V\u00fdroba<\/option>\n                      <option value=\"strojirenstvi\">Stroj\u00edrenstv\u00ed<\/option>\n                      <option value=\"potravinarstvi\">Potravin\u00e1\u0159stv\u00ed<\/option>\n                      <option value=\"stavebnictvi\">Stavebnictv\u00ed<\/option>\n                      <option value=\"obchod\">Obchod<\/option>\n                      <option value=\"it_sluzby\">IT slu\u017eby<\/option>\n                      <option value=\"software\">Software<\/option>\n                      <option value=\"logistika\">Logistika<\/option>\n                      <option value=\"ecommerce\">E-commerce<\/option>\n                      <option value=\"ostatni\">Ostatn\u00ed<\/option>\n                  <\/select>\n      <\/p>\n    <\/section>\n\n          <section class=\"ba4u-kalk__krok\" data-krok>\n        <p class=\"ba4u-kalk__nadotazkou\">Ot\u00e1zka 1 z 10 \u00b7 Z\u00e1vislost firmy na majiteli<\/p>\n        <fieldset class=\"ba4u-kalk__otazka\">\n          <legend class=\"ba4u-kalk__h\">Nakolik firma funguje bez v\u00e1s?<\/legend>\n          <div class=\"ba4u-kalk__skala\">\n            <div class=\"ba4u-kalk__body\">\n                              <input type=\"radio\" id=\"ba4u-majitel-1\"\n                       name=\"odpovedi[majitel]\" value=\"1\" required>\n                <label for=\"ba4u-majitel-1\"\n                       title=\"Ka\u017ed\u00e9 d\u016fle\u017eit\u00e9 rozhodnut\u00ed d\u011bl\u00e1m j\u00e1.\">1<\/label>\n                              <input type=\"radio\" id=\"ba4u-majitel-2\"\n                       name=\"odpovedi[majitel]\" value=\"2\" required>\n                <label for=\"ba4u-majitel-2\"\n                       title=\"2 z 5\">2<\/label>\n                              <input type=\"radio\" id=\"ba4u-majitel-3\"\n                       name=\"odpovedi[majitel]\" value=\"3\" required>\n                <label for=\"ba4u-majitel-3\"\n                       title=\"3 z 5\">3<\/label>\n                              <input type=\"radio\" id=\"ba4u-majitel-4\"\n                       name=\"odpovedi[majitel]\" value=\"4\" required>\n                <label for=\"ba4u-majitel-4\"\n                       title=\"4 z 5\">4<\/label>\n                              <input type=\"radio\" id=\"ba4u-majitel-5\"\n                       name=\"odpovedi[majitel]\" value=\"5\" required>\n                <label for=\"ba4u-majitel-5\"\n                       title=\"Firma funguje i n\u011bkolik m\u011bs\u00edc\u016f beze m\u011b.\">5<\/label>\n                          <\/div>\n            <div class=\"ba4u-kalk__poly\">\n              <span class=\"ba4u-kalk__popis\"><strong>1<\/strong>&nbsp;\u2013&nbsp;Ka\u017ed\u00e9 d\u016fle\u017eit\u00e9 rozhodnut\u00ed d\u011bl\u00e1m j\u00e1.<\/span>\n              <span class=\"ba4u-kalk__popis\"><strong>5<\/strong>&nbsp;\u2013&nbsp;Firma funguje i n\u011bkolik m\u011bs\u00edc\u016f beze m\u011b.<\/span>\n            <\/div>\n          <\/div>\n          <p class=\"ba4u-kalk__skala-napoveda\"><strong>5<\/strong> = nejlep\u0161\u00ed stav, <strong>1<\/strong> = nejslab\u0161\u00ed \u2013 nen\u00ed to zn\u00e1mkov\u00e1n\u00ed. Nev\u00edte? Zvolte st\u0159edn\u00ed&nbsp;<strong>3<\/strong>.<\/p>\n        <\/fieldset>\n      <\/section>\n          <section class=\"ba4u-kalk__krok\" data-krok>\n        <p class=\"ba4u-kalk__nadotazkou\">Ot\u00e1zka 2 z 10 \u00b7 Kvalita managementu<\/p>\n        <fieldset class=\"ba4u-kalk__otazka\">\n          <legend class=\"ba4u-kalk__h\">Jak siln\u00fd je v\u00e1\u0161 management?<\/legend>\n          <div class=\"ba4u-kalk__skala\">\n            <div class=\"ba4u-kalk__body\">\n                              <input type=\"radio\" id=\"ba4u-management-1\"\n                       name=\"odpovedi[management]\" value=\"1\" required>\n                <label for=\"ba4u-management-1\"\n                       title=\"Mana\u017eery prakticky nem\u00e1m.\">1<\/label>\n                              <input type=\"radio\" id=\"ba4u-management-2\"\n                       name=\"odpovedi[management]\" value=\"2\" required>\n                <label for=\"ba4u-management-2\"\n                       title=\"2 z 5\">2<\/label>\n                              <input type=\"radio\" id=\"ba4u-management-3\"\n                       name=\"odpovedi[management]\" value=\"3\" required>\n                <label for=\"ba4u-management-3\"\n                       title=\"3 z 5\">3<\/label>\n                              <input type=\"radio\" id=\"ba4u-management-4\"\n                       name=\"odpovedi[management]\" value=\"4\" required>\n                <label for=\"ba4u-management-4\"\n                       title=\"4 z 5\">4<\/label>\n                              <input type=\"radio\" id=\"ba4u-management-5\"\n                       name=\"odpovedi[management]\" value=\"5\" required>\n                <label for=\"ba4u-management-5\"\n                       title=\"Siln\u00fd management s jasn\u00fdmi kompetencemi.\">5<\/label>\n                          <\/div>\n            <div class=\"ba4u-kalk__poly\">\n              <span class=\"ba4u-kalk__popis\"><strong>1<\/strong>&nbsp;\u2013&nbsp;Mana\u017eery prakticky nem\u00e1m.<\/span>\n              <span class=\"ba4u-kalk__popis\"><strong>5<\/strong>&nbsp;\u2013&nbsp;Siln\u00fd management s jasn\u00fdmi kompetencemi.<\/span>\n            <\/div>\n          <\/div>\n          <p class=\"ba4u-kalk__skala-napoveda\"><strong>5<\/strong> = nejlep\u0161\u00ed stav, <strong>1<\/strong> = nejslab\u0161\u00ed \u2013 nen\u00ed to zn\u00e1mkov\u00e1n\u00ed. Nev\u00edte? Zvolte st\u0159edn\u00ed&nbsp;<strong>3<\/strong>.<\/p>\n        <\/fieldset>\n      <\/section>\n          <section class=\"ba4u-kalk__krok\" data-krok>\n        <p class=\"ba4u-kalk__nadotazkou\">Ot\u00e1zka 3 z 10 \u00b7 Koncentrace z\u00e1kazn\u00edk\u016f<\/p>\n        <fieldset class=\"ba4u-kalk__otazka\">\n          <legend class=\"ba4u-kalk__h\">Jak\u00fd pod\u00edl obratu tvo\u0159\u00ed nejv\u011bt\u0161\u00ed z\u00e1kazn\u00edk?<\/legend>\n          <div class=\"ba4u-kalk__skala\">\n            <div class=\"ba4u-kalk__body\">\n                              <input type=\"radio\" id=\"ba4u-zakaznici-1\"\n                       name=\"odpovedi[zakaznici]\" value=\"1\" required>\n                <label for=\"ba4u-zakaznici-1\"\n                       title=\"Nejv\u011bt\u0161\u00ed z\u00e1kazn\u00edk tvo\u0159\u00ed v\u00edce ne\u017e 50 % obratu.\">1<\/label>\n                              <input type=\"radio\" id=\"ba4u-zakaznici-2\"\n                       name=\"odpovedi[zakaznici]\" value=\"2\" required>\n                <label for=\"ba4u-zakaznici-2\"\n                       title=\"2 z 5\">2<\/label>\n                              <input type=\"radio\" id=\"ba4u-zakaznici-3\"\n                       name=\"odpovedi[zakaznici]\" value=\"3\" required>\n                <label for=\"ba4u-zakaznici-3\"\n                       title=\"3 z 5\">3<\/label>\n                              <input type=\"radio\" id=\"ba4u-zakaznici-4\"\n                       name=\"odpovedi[zakaznici]\" value=\"4\" required>\n                <label for=\"ba4u-zakaznici-4\"\n                       title=\"4 z 5\">4<\/label>\n                              <input type=\"radio\" id=\"ba4u-zakaznici-5\"\n                       name=\"odpovedi[zakaznici]\" value=\"5\" required>\n                <label for=\"ba4u-zakaznici-5\"\n                       title=\"\u017d\u00e1dn\u00fd z\u00e1kazn\u00edk nem\u00e1 v\u00edce ne\u017e 10 % obratu.\">5<\/label>\n                          <\/div>\n            <div class=\"ba4u-kalk__poly\">\n              <span class=\"ba4u-kalk__popis\"><strong>1<\/strong>&nbsp;\u2013&nbsp;Nejv\u011bt\u0161\u00ed z\u00e1kazn\u00edk tvo\u0159\u00ed v\u00edce ne\u017e 50 % obratu.<\/span>\n              <span class=\"ba4u-kalk__popis\"><strong>5<\/strong>&nbsp;\u2013&nbsp;\u017d\u00e1dn\u00fd z\u00e1kazn\u00edk nem\u00e1 v\u00edce ne\u017e 10 % obratu.<\/span>\n            <\/div>\n          <\/div>\n          <p class=\"ba4u-kalk__skala-napoveda\"><strong>5<\/strong> = nejlep\u0161\u00ed stav, <strong>1<\/strong> = nejslab\u0161\u00ed \u2013 nen\u00ed to zn\u00e1mkov\u00e1n\u00ed. Nev\u00edte? Zvolte st\u0159edn\u00ed&nbsp;<strong>3<\/strong>.<\/p>\n        <\/fieldset>\n      <\/section>\n          <section class=\"ba4u-kalk__krok\" data-krok>\n        <p class=\"ba4u-kalk__nadotazkou\">Ot\u00e1zka 4 z 10 \u00b7 R\u016fst spole\u010dnosti<\/p>\n        <fieldset class=\"ba4u-kalk__otazka\">\n          <legend class=\"ba4u-kalk__h\">Jak se vyv\u00edjely tr\u017eby za posledn\u00ed t\u0159i roky?<\/legend>\n          <div class=\"ba4u-kalk__skala\">\n            <div class=\"ba4u-kalk__body\">\n                              <input type=\"radio\" id=\"ba4u-rust-1\"\n                       name=\"odpovedi[rust]\" value=\"1\" required>\n                <label for=\"ba4u-rust-1\"\n                       title=\"Tr\u017eby klesaj\u00ed.\">1<\/label>\n                              <input type=\"radio\" id=\"ba4u-rust-2\"\n                       name=\"odpovedi[rust]\" value=\"2\" required>\n                <label for=\"ba4u-rust-2\"\n                       title=\"2 z 5\">2<\/label>\n                              <input type=\"radio\" id=\"ba4u-rust-3\"\n                       name=\"odpovedi[rust]\" value=\"3\" required>\n                <label for=\"ba4u-rust-3\"\n                       title=\"3 z 5\">3<\/label>\n                              <input type=\"radio\" id=\"ba4u-rust-4\"\n                       name=\"odpovedi[rust]\" value=\"4\" required>\n                <label for=\"ba4u-rust-4\"\n                       title=\"4 z 5\">4<\/label>\n                              <input type=\"radio\" id=\"ba4u-rust-5\"\n                       name=\"odpovedi[rust]\" value=\"5\" required>\n                <label for=\"ba4u-rust-5\"\n                       title=\"Tr\u017eby stabiln\u011b rostou.\">5<\/label>\n                          <\/div>\n            <div class=\"ba4u-kalk__poly\">\n              <span class=\"ba4u-kalk__popis\"><strong>1<\/strong>&nbsp;\u2013&nbsp;Tr\u017eby klesaj\u00ed.<\/span>\n              <span class=\"ba4u-kalk__popis\"><strong>5<\/strong>&nbsp;\u2013&nbsp;Tr\u017eby stabiln\u011b rostou.<\/span>\n            <\/div>\n          <\/div>\n          <p class=\"ba4u-kalk__skala-napoveda\"><strong>5<\/strong> = nejlep\u0161\u00ed stav, <strong>1<\/strong> = nejslab\u0161\u00ed \u2013 nen\u00ed to zn\u00e1mkov\u00e1n\u00ed. Nev\u00edte? Zvolte st\u0159edn\u00ed&nbsp;<strong>3<\/strong>.<\/p>\n        <\/fieldset>\n      <\/section>\n          <section class=\"ba4u-kalk__krok\" data-krok>\n        <p class=\"ba4u-kalk__nadotazkou\">Ot\u00e1zka 5 z 10 \u00b7 EBITDA mar\u017ee<\/p>\n        <fieldset class=\"ba4u-kalk__otazka\">\n          <legend class=\"ba4u-kalk__h\">Jak\u00e1 je ziskovost oproti oboru?<\/legend>\n          <div class=\"ba4u-kalk__skala\">\n            <div class=\"ba4u-kalk__body\">\n                              <input type=\"radio\" id=\"ba4u-marze-1\"\n                       name=\"odpovedi[marze]\" value=\"1\" required>\n                <label for=\"ba4u-marze-1\"\n                       title=\"Velmi n\u00edzk\u00e1 ziskovost.\">1<\/label>\n                              <input type=\"radio\" id=\"ba4u-marze-2\"\n                       name=\"odpovedi[marze]\" value=\"2\" required>\n                <label for=\"ba4u-marze-2\"\n                       title=\"2 z 5\">2<\/label>\n                              <input type=\"radio\" id=\"ba4u-marze-3\"\n                       name=\"odpovedi[marze]\" value=\"3\" required>\n                <label for=\"ba4u-marze-3\"\n                       title=\"3 z 5\">3<\/label>\n                              <input type=\"radio\" id=\"ba4u-marze-4\"\n                       name=\"odpovedi[marze]\" value=\"4\" required>\n                <label for=\"ba4u-marze-4\"\n                       title=\"4 z 5\">4<\/label>\n                              <input type=\"radio\" id=\"ba4u-marze-5\"\n                       name=\"odpovedi[marze]\" value=\"5\" required>\n                <label for=\"ba4u-marze-5\"\n                       title=\"Ziskovost v\u00fdrazn\u011b nad pr\u016fm\u011brem oboru.\">5<\/label>\n                          <\/div>\n            <div class=\"ba4u-kalk__poly\">\n              <span class=\"ba4u-kalk__popis\"><strong>1<\/strong>&nbsp;\u2013&nbsp;Velmi n\u00edzk\u00e1 ziskovost.<\/span>\n              <span class=\"ba4u-kalk__popis\"><strong>5<\/strong>&nbsp;\u2013&nbsp;Ziskovost v\u00fdrazn\u011b nad pr\u016fm\u011brem oboru.<\/span>\n            <\/div>\n          <\/div>\n          <p class=\"ba4u-kalk__skala-napoveda\"><strong>5<\/strong> = nejlep\u0161\u00ed stav, <strong>1<\/strong> = nejslab\u0161\u00ed \u2013 nen\u00ed to zn\u00e1mkov\u00e1n\u00ed. Nev\u00edte? Zvolte st\u0159edn\u00ed&nbsp;<strong>3<\/strong>.<\/p>\n        <\/fieldset>\n      <\/section>\n          <section class=\"ba4u-kalk__krok\" data-krok>\n        <p class=\"ba4u-kalk__nadotazkou\">Ot\u00e1zka 6 z 10 \u00b7 Procesy<\/p>\n        <fieldset class=\"ba4u-kalk__otazka\">\n          <legend class=\"ba4u-kalk__h\">Jsou procesy ve firm\u011b popsan\u00e9?<\/legend>\n          <div class=\"ba4u-kalk__skala\">\n            <div class=\"ba4u-kalk__body\">\n                              <input type=\"radio\" id=\"ba4u-procesy-1\"\n                       name=\"odpovedi[procesy]\" value=\"1\" required>\n                <label for=\"ba4u-procesy-1\"\n                       title=\"V\u0161echno je v hlav\u00e1ch lid\u00ed.\">1<\/label>\n                              <input type=\"radio\" id=\"ba4u-procesy-2\"\n                       name=\"odpovedi[procesy]\" value=\"2\" required>\n                <label for=\"ba4u-procesy-2\"\n                       title=\"2 z 5\">2<\/label>\n                              <input type=\"radio\" id=\"ba4u-procesy-3\"\n                       name=\"odpovedi[procesy]\" value=\"3\" required>\n                <label for=\"ba4u-procesy-3\"\n                       title=\"3 z 5\">3<\/label>\n                              <input type=\"radio\" id=\"ba4u-procesy-4\"\n                       name=\"odpovedi[procesy]\" value=\"4\" required>\n                <label for=\"ba4u-procesy-4\"\n                       title=\"4 z 5\">4<\/label>\n                              <input type=\"radio\" id=\"ba4u-procesy-5\"\n                       name=\"odpovedi[procesy]\" value=\"5\" required>\n                <label for=\"ba4u-procesy-5\"\n                       title=\"Procesy jsou standardizovan\u00e9.\">5<\/label>\n                          <\/div>\n            <div class=\"ba4u-kalk__poly\">\n              <span class=\"ba4u-kalk__popis\"><strong>1<\/strong>&nbsp;\u2013&nbsp;V\u0161echno je v hlav\u00e1ch lid\u00ed.<\/span>\n              <span class=\"ba4u-kalk__popis\"><strong>5<\/strong>&nbsp;\u2013&nbsp;Procesy jsou standardizovan\u00e9.<\/span>\n            <\/div>\n          <\/div>\n          <p class=\"ba4u-kalk__skala-napoveda\"><strong>5<\/strong> = nejlep\u0161\u00ed stav, <strong>1<\/strong> = nejslab\u0161\u00ed \u2013 nen\u00ed to zn\u00e1mkov\u00e1n\u00ed. Nev\u00edte? Zvolte st\u0159edn\u00ed&nbsp;<strong>3<\/strong>.<\/p>\n        <\/fieldset>\n      <\/section>\n          <section class=\"ba4u-kalk__krok\" data-krok>\n        <p class=\"ba4u-kalk__nadotazkou\">Ot\u00e1zka 7 z 10 \u00b7 Kl\u00ed\u010dov\u00ed zam\u011bstnanci<\/p>\n        <fieldset class=\"ba4u-kalk__otazka\">\n          <legend class=\"ba4u-kalk__h\">Je firma z\u00e1visl\u00e1 na p\u00e1r lidech?<\/legend>\n          <div class=\"ba4u-kalk__skala\">\n            <div class=\"ba4u-kalk__body\">\n                              <input type=\"radio\" id=\"ba4u-lide-1\"\n                       name=\"odpovedi[lide]\" value=\"1\" required>\n                <label for=\"ba4u-lide-1\"\n                       title=\"Firma je z\u00e1visl\u00e1 na n\u011bkolika m\u00e1lo lidech.\">1<\/label>\n                              <input type=\"radio\" id=\"ba4u-lide-2\"\n                       name=\"odpovedi[lide]\" value=\"2\" required>\n                <label for=\"ba4u-lide-2\"\n                       title=\"2 z 5\">2<\/label>\n                              <input type=\"radio\" id=\"ba4u-lide-3\"\n                       name=\"odpovedi[lide]\" value=\"3\" required>\n                <label for=\"ba4u-lide-3\"\n                       title=\"3 z 5\">3<\/label>\n                              <input type=\"radio\" id=\"ba4u-lide-4\"\n                       name=\"odpovedi[lide]\" value=\"4\" required>\n                <label for=\"ba4u-lide-4\"\n                       title=\"4 z 5\">4<\/label>\n                              <input type=\"radio\" id=\"ba4u-lide-5\"\n                       name=\"odpovedi[lide]\" value=\"5\" required>\n                <label for=\"ba4u-lide-5\"\n                       title=\"Know-how je p\u0159eneseno do firmy.\">5<\/label>\n                          <\/div>\n            <div class=\"ba4u-kalk__poly\">\n              <span class=\"ba4u-kalk__popis\"><strong>1<\/strong>&nbsp;\u2013&nbsp;Firma je z\u00e1visl\u00e1 na n\u011bkolika m\u00e1lo lidech.<\/span>\n              <span class=\"ba4u-kalk__popis\"><strong>5<\/strong>&nbsp;\u2013&nbsp;Know-how je p\u0159eneseno do firmy.<\/span>\n            <\/div>\n          <\/div>\n          <p class=\"ba4u-kalk__skala-napoveda\"><strong>5<\/strong> = nejlep\u0161\u00ed stav, <strong>1<\/strong> = nejslab\u0161\u00ed \u2013 nen\u00ed to zn\u00e1mkov\u00e1n\u00ed. Nev\u00edte? Zvolte st\u0159edn\u00ed&nbsp;<strong>3<\/strong>.<\/p>\n        <\/fieldset>\n      <\/section>\n          <section class=\"ba4u-kalk__krok\" data-krok>\n        <p class=\"ba4u-kalk__nadotazkou\">Ot\u00e1zka 8 z 10 \u00b7 Digitalizace<\/p>\n        <fieldset class=\"ba4u-kalk__otazka\">\n          <legend class=\"ba4u-kalk__h\">Jak\u00e1 je kvalita dat a syst\u00e9m\u016f?<\/legend>\n          <div class=\"ba4u-kalk__skala\">\n            <div class=\"ba4u-kalk__body\">\n                              <input type=\"radio\" id=\"ba4u-data-1\"\n                       name=\"odpovedi[data]\" value=\"1\" required>\n                <label for=\"ba4u-data-1\"\n                       title=\"\u0158\u00edzen\u00ed firmy je jen v Excelu.\">1<\/label>\n                              <input type=\"radio\" id=\"ba4u-data-2\"\n                       name=\"odpovedi[data]\" value=\"2\" required>\n                <label for=\"ba4u-data-2\"\n                       title=\"2 z 5\">2<\/label>\n                              <input type=\"radio\" id=\"ba4u-data-3\"\n                       name=\"odpovedi[data]\" value=\"3\" required>\n                <label for=\"ba4u-data-3\"\n                       title=\"3 z 5\">3<\/label>\n                              <input type=\"radio\" id=\"ba4u-data-4\"\n                       name=\"odpovedi[data]\" value=\"4\" required>\n                <label for=\"ba4u-data-4\"\n                       title=\"4 z 5\">4<\/label>\n                              <input type=\"radio\" id=\"ba4u-data-5\"\n                       name=\"odpovedi[data]\" value=\"5\" required>\n                <label for=\"ba4u-data-5\"\n                       title=\"ERP, BI, controlling, reporting.\">5<\/label>\n                          <\/div>\n            <div class=\"ba4u-kalk__poly\">\n              <span class=\"ba4u-kalk__popis\"><strong>1<\/strong>&nbsp;\u2013&nbsp;\u0158\u00edzen\u00ed firmy je jen v Excelu.<\/span>\n              <span class=\"ba4u-kalk__popis\"><strong>5<\/strong>&nbsp;\u2013&nbsp;ERP, BI, controlling, reporting.<\/span>\n            <\/div>\n          <\/div>\n          <p class=\"ba4u-kalk__skala-napoveda\"><strong>5<\/strong> = nejlep\u0161\u00ed stav, <strong>1<\/strong> = nejslab\u0161\u00ed \u2013 nen\u00ed to zn\u00e1mkov\u00e1n\u00ed. Nev\u00edte? Zvolte st\u0159edn\u00ed&nbsp;<strong>3<\/strong>.<\/p>\n        <\/fieldset>\n      <\/section>\n          <section class=\"ba4u-kalk__krok\" data-krok>\n        <p class=\"ba4u-kalk__nadotazkou\">Ot\u00e1zka 9 z 10 \u00b7 Finan\u010dn\u00ed \u0159\u00edzen\u00ed<\/p>\n        <fieldset class=\"ba4u-kalk__otazka\">\n          <legend class=\"ba4u-kalk__h\">Jak\u00e1 je \u00farove\u0148 \u0159\u00edzen\u00ed financ\u00ed?<\/legend>\n          <div class=\"ba4u-kalk__skala\">\n            <div class=\"ba4u-kalk__body\">\n                              <input type=\"radio\" id=\"ba4u-finance-1\"\n                       name=\"odpovedi[finance]\" value=\"1\" required>\n                <label for=\"ba4u-finance-1\"\n                       title=\"\u00da\u010detnictv\u00ed vedeme pouze kv\u016fli dan\u00edm.\">1<\/label>\n                              <input type=\"radio\" id=\"ba4u-finance-2\"\n                       name=\"odpovedi[finance]\" value=\"2\" required>\n                <label for=\"ba4u-finance-2\"\n                       title=\"2 z 5\">2<\/label>\n                              <input type=\"radio\" id=\"ba4u-finance-3\"\n                       name=\"odpovedi[finance]\" value=\"3\" required>\n                <label for=\"ba4u-finance-3\"\n                       title=\"3 z 5\">3<\/label>\n                              <input type=\"radio\" id=\"ba4u-finance-4\"\n                       name=\"odpovedi[finance]\" value=\"4\" required>\n                <label for=\"ba4u-finance-4\"\n                       title=\"4 z 5\">4<\/label>\n                              <input type=\"radio\" id=\"ba4u-finance-5\"\n                       name=\"odpovedi[finance]\" value=\"5\" required>\n                <label for=\"ba4u-finance-5\"\n                       title=\"M\u011bs\u00ed\u010dn\u00ed reporting, cash flow, KPI.\">5<\/label>\n                          <\/div>\n            <div class=\"ba4u-kalk__poly\">\n              <span class=\"ba4u-kalk__popis\"><strong>1<\/strong>&nbsp;\u2013&nbsp;\u00da\u010detnictv\u00ed vedeme pouze kv\u016fli dan\u00edm.<\/span>\n              <span class=\"ba4u-kalk__popis\"><strong>5<\/strong>&nbsp;\u2013&nbsp;M\u011bs\u00ed\u010dn\u00ed reporting, cash flow, KPI.<\/span>\n            <\/div>\n          <\/div>\n          <p class=\"ba4u-kalk__skala-napoveda\"><strong>5<\/strong> = nejlep\u0161\u00ed stav, <strong>1<\/strong> = nejslab\u0161\u00ed \u2013 nen\u00ed to zn\u00e1mkov\u00e1n\u00ed. Nev\u00edte? Zvolte st\u0159edn\u00ed&nbsp;<strong>3<\/strong>.<\/p>\n        <\/fieldset>\n      <\/section>\n          <section class=\"ba4u-kalk__krok\" data-krok>\n        <p class=\"ba4u-kalk__nadotazkou\">Ot\u00e1zka 10 z 10 \u00b7 Budoucnost firmy<\/p>\n        <fieldset class=\"ba4u-kalk__otazka\">\n          <legend class=\"ba4u-kalk__h\">Jak je firma p\u0159ipraven\u00e1 na dal\u0161\u00edch p\u011bt let?<\/legend>\n          <div class=\"ba4u-kalk__skala\">\n            <div class=\"ba4u-kalk__body\">\n                              <input type=\"radio\" id=\"ba4u-budoucnost-1\"\n                       name=\"odpovedi[budoucnost]\" value=\"1\" required>\n                <label for=\"ba4u-budoucnost-1\"\n                       title=\"Nem\u00e1me strategii na dal\u0161\u00ed roky.\">1<\/label>\n                              <input type=\"radio\" id=\"ba4u-budoucnost-2\"\n                       name=\"odpovedi[budoucnost]\" value=\"2\" required>\n                <label for=\"ba4u-budoucnost-2\"\n                       title=\"2 z 5\">2<\/label>\n                              <input type=\"radio\" id=\"ba4u-budoucnost-3\"\n                       name=\"odpovedi[budoucnost]\" value=\"3\" required>\n                <label for=\"ba4u-budoucnost-3\"\n                       title=\"3 z 5\">3<\/label>\n                              <input type=\"radio\" id=\"ba4u-budoucnost-4\"\n                       name=\"odpovedi[budoucnost]\" value=\"4\" required>\n                <label for=\"ba4u-budoucnost-4\"\n                       title=\"4 z 5\">4<\/label>\n                              <input type=\"radio\" id=\"ba4u-budoucnost-5\"\n                       name=\"odpovedi[budoucnost]\" value=\"5\" required>\n                <label for=\"ba4u-budoucnost-5\"\n                       title=\"M\u00e1me jasn\u00fd pl\u00e1n r\u016fstu.\">5<\/label>\n                          <\/div>\n            <div class=\"ba4u-kalk__poly\">\n              <span class=\"ba4u-kalk__popis\"><strong>1<\/strong>&nbsp;\u2013&nbsp;Nem\u00e1me strategii na dal\u0161\u00ed roky.<\/span>\n              <span class=\"ba4u-kalk__popis\"><strong>5<\/strong>&nbsp;\u2013&nbsp;M\u00e1me jasn\u00fd pl\u00e1n r\u016fstu.<\/span>\n            <\/div>\n          <\/div>\n          <p class=\"ba4u-kalk__skala-napoveda\"><strong>5<\/strong> = nejlep\u0161\u00ed stav, <strong>1<\/strong> = nejslab\u0161\u00ed \u2013 nen\u00ed to zn\u00e1mkov\u00e1n\u00ed. Nev\u00edte? Zvolte st\u0159edn\u00ed&nbsp;<strong>3<\/strong>.<\/p>\n        <\/fieldset>\n      <\/section>\n    \n    <section class=\"ba4u-kalk__krok\" data-krok>\n      <h3 class=\"ba4u-kalk__h\">Kolik z hodnoty z\u016fstane v\u00e1m<\/h3>\n      <p class=\"ba4u-kalk__lead\">Hodnota, kterou spo\u010d\u00edt\u00e1me, je hodnota cel\u00e9 firmy. Kolik z n\u00ed p\u0159i prodeji\n         z\u016fstane v\u00e1m, ovlivn\u00ed dluhy a hotovost. Dopl\u0148te, co v\u00edte \u2013 zad\u00e1vejte kladn\u00e1 \u010d\u00edsla.\n         Nev\u00edte p\u0159esn\u011b? Pole nechte pr\u00e1zdn\u00e1.<\/p>\n      <p class=\"ba4u-kalk__pole\">\n        <label for=\"ba4u-uvery\">V\u00fd\u0161e \u00fav\u011br\u016f a leasingu v\u010detn\u011b ostatn\u00edch dlouhodob\u00fdch z\u00e1vazk\u016f, tis. K\u010d<\/label>\n        <input id=\"ba4u-uvery\" name=\"uvery\" type=\"text\" inputmode=\"numeric\" autocomplete=\"off\" pattern=\"-?[0-9 .,]*\">\n        <span class=\"ba4u-kalk__napoveda\">Kolik firma celkem dlu\u017e\u00ed. Od hodnoty se ode\u010d\u00edt\u00e1.<\/span>\n      <\/p>\n      <p class=\"ba4u-kalk__pole\">\n        <label for=\"ba4u-hotovost\">Firemn\u00ed hotovost, tis. K\u010d<\/label>\n        <input id=\"ba4u-hotovost\" name=\"hotovost\" type=\"text\" inputmode=\"numeric\" autocomplete=\"off\" pattern=\"-?[0-9 .,]*\">\n        <span class=\"ba4u-kalk__napoveda\">Stav bankovn\u00edch \u00fa\u010dt\u016f a pokladen. K hodnot\u011b se p\u0159i\u010d\u00edt\u00e1.<\/span>\n      <\/p>\n    <\/section>\n\n    <section class=\"ba4u-kalk__krok\" data-krok>\n      <h3 class=\"ba4u-kalk__h\">Kam poslat v\u00fdsledek<\/h3>\n      <p class=\"ba4u-kalk__lead\">V\u00fdsledek v\u00e1m hned zobraz\u00edme a z\u00e1rove\u0148 po\u0161leme na v\u00e1\u0161 e-mail.<\/p>\n      <p class=\"ba4u-kalk__pole\">\n        <label for=\"ba4u-email\">E-mail<\/label>\n        <input id=\"ba4u-email\" name=\"email\" type=\"email\" autocomplete=\"email\" required>\n      <\/p>\n      <p class=\"ba4u-kalk__gdpr\">V\u00fdsledek V\u00e1m za\u0161leme do e-mailu, Va\u0161e data ani e-mail neuchov\u00e1v\u00e1me, ma\u017eeme v\u0161e!<\/p>\n    <\/section>\n\n    <p class=\"ba4u-kalk__ovladani\">\n      <button type=\"button\" class=\"ba4u-kalk__zpet\" data-zpet hidden>Zp\u011bt<\/button>\n      <button type=\"button\" class=\"ba4u-kalk__btn\" data-dalsi hidden>Pokra\u010dovat<\/button>\n      <button type=\"submit\" class=\"ba4u-kalk__btn\" data-odeslat>Zobrazit odhad hodnoty<\/button>\n      <span class=\"ba4u-kalk__stav\" data-ba4u-stav role=\"status\" aria-live=\"polite\"><\/span>\n    <\/p>\n    <p class=\"ba4u-kalk__disclaimer\">\n      Jde o orienta\u010dn\u00ed indikativn\u00ed odhad, nenahrazuje znaleck\u00fd posudek ani due diligence.\n    <\/p>\n  <\/form>\n\n  <div class=\"ba4u-kalk__vysledek\" data-ba4u-vysledek hidden><\/div>\n\n  <dialog class=\"ba4u-kalk__modal\" data-schuzka-modal aria-labelledby=\"ba4u-schuzka-h\">\n    <button type=\"button\" class=\"ba4u-kalk__modal-x\" data-schuzka-close aria-label=\"Zav\u0159\u00edt\">&times;<\/button>\n    <div class=\"ba4u-kalk__modal-grid\">\n    <aside class=\"ba4u-kalk__vizitka\">\n      <img src=\"https:\/\/www.ba4u.cz\/wp-content\/plugins\/ba4u-kalkulacka\/assets\/img\/bruna.webp\"\n           alt=\"Ing. Stanislav Bruna\" width=\"440\" height=\"550\" loading=\"lazy\" decoding=\"async\">\n      <div class=\"ba4u-kalk__viz-text\">\n        <p class=\"ba4u-kalk__viz-jmeno\">Ing. Stanislav Bruna<\/p>\n        <p class=\"ba4u-kalk__viz-role\">Senior Advisor BA4U s.r.o.<\/p>\n        <p class=\"ba4u-kalk__viz-mail\"><a href=\"mailto:info@ba4u.cz\">info@ba4u.cz<\/a><\/p>\n      <\/div>\n    <\/aside>\n    <form class=\"ba4u-kalk__modal-form\" data-schuzka-form novalidate>\n      <h3 class=\"ba4u-kalk__h\" id=\"ba4u-schuzka-h\">Chci probrat hodnotu firmy<\/h3>\n      <p class=\"ba4u-kalk__lead\">Ozveme se v\u00e1m na v\u00e1\u0161 e-mail a nez\u00e1vazn\u011b projdeme, kde m\u00e1 va\u0161e\n         firma nejv\u011bt\u0161\u00ed prostor pro r\u016fst hodnoty. Chcete rad\u011bji zavolat? Nechte n\u00e1m telefon.<\/p>\n      <p class=\"ba4u-kalk__pole\">\n        <label for=\"ba4u-sch-email\">E-mail<\/label>\n        <input id=\"ba4u-sch-email\" name=\"email\" type=\"email\" autocomplete=\"email\" required>\n      <\/p>\n      <p class=\"ba4u-kalk__pole\">\n        <label for=\"ba4u-sch-tel\">Telefon (nepovinn\u00e9)<\/label>\n        <input id=\"ba4u-sch-tel\" name=\"telefon\" type=\"tel\" autocomplete=\"tel\">\n      <\/p>\n      <p class=\"ba4u-kalk__hp\" aria-hidden=\"true\">\n        <label for=\"ba4u-sch-web\">Web<\/label>\n        <input id=\"ba4u-sch-web\" name=\"web\" type=\"text\" tabindex=\"-1\" autocomplete=\"off\">\n      <\/p>\n      <p class=\"ba4u-kalk__ovladani\">\n        <button type=\"submit\" class=\"ba4u-kalk__btn\">Odeslat popt\u00e1vku<\/button>\n        <span class=\"ba4u-kalk__stav\" data-schuzka-stav role=\"status\" aria-live=\"polite\"><\/span>\n      <\/p>\n    <\/form>\n    <\/div>\n  <\/dialog>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\">Two companies with the same profit may have completely different total business values (known as &#8220;enterprise value&#8221;)<\/h2>\n\n<p class=\"wp-block-paragraph\">One company may be dependent on its founder, a single customer, or a few key employees. It may have weak management, outdated technology, inefficient processes, or a business model that will struggle to remain competitive in a few years. The other earns just as much but has professional leadership, a stable customer base, modern technology, and a credible growth strategy.  <\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>COMPANY A<\/strong> <br\/><strong>50 million CZK \u00d7 4 <\/strong> = <strong>200 million CZK <\/strong> <br\/>higher risk, dependence, uncertain growth<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>COMPANY B<\/strong> <br\/><strong>50 million CZK \u00d7 8.5 <\/strong> = <strong>425 million CZK <\/strong> <br\/>management, stability, credible strategy<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"has-text-align-center wp-block-paragraph\">Same EBITDA (operating income + depreciation), difference of approximately 225 million CZK <\/p>\n\n<h2 class=\"wp-block-heading\">How is the indicative value determined for the owner (the so-called equity value)?<\/h2>\n\n<p class=\"wp-block-paragraph\">The key factor is <strong>how much money a company is able to generate through its business operations over the long term<\/strong>. To simplify things, take its operating profit and add depreciation to it (known as \u201cEBITDA\u201d). Why depreciation? Because it doesn\u2019t represent an actual cash outlay in a given year. If the owner doesn\u2019t have to use it for replacement or further investments, it can remain in the company, or the owner can take it for themselves. Depreciation is an expense, but it isn\u2019t a cash outlay.     <\/p>\n\n<p class=\"wp-block-paragraph\">On the contrary, at this point you aren&#8217;t concerned with how much the company pays in interest or taxes. The way the company is financed and its tax burden are matters of &#8220;structure.&#8221; And now comes the most important part.    <strong>Each industry has a specific multiple of annual earnings at which investors are typically willing to buy companies (known as a \u201cmultiple\u201d).<\/strong> In one industry, for example, it might be four times as much; in another, six times as much\u2014or even more.<\/p>\n\n<p class=\"wp-block-paragraph\">So if a company consistently generates, say, 50 million korunas a year (EBITDA) and companies of its type typically trade at four times that amount, the basic calculation of its value is very simple: <strong>50 million \u00d7 4 = 200 million crowns. This is what is known as the total value of the company (or \u201centerprise value\u201d).  <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">But that\u2019s where the simplicity ends. Next, it\u2019s necessary to determine <strong>where those profits actually came from and whether the company will be able to generate them in future years as well<\/strong>. We examine whether there were any extraordinary revenues or expenses in the financial statements, whether any expenses are missing, and whether today\u2019s results reflect the company\u2019s actual and long-term sustainable performance. In other words, expenses and revenues are analyzed in detail, and \u201cnormalized EBITDA\u201d is calculated.     <\/p>\n\n<p class=\"wp-block-paragraph\">The next step is to examine the company itself\u2014specifically, how well is it managed? Is it dependent on its owner? How strong is its management? How stable is its customer base? Is it capable of growth? What technologies and processes does it use? What is its market position? What risks does it face? And how promising is its future?         <\/p>\n\n<p class=\"wp-block-paragraph\">And it is precisely based on the answers to these questions that an investor <strong>adjusts the multiple (that &#8220;magic&#8221; multiple)<\/strong> he is willing to pay for a particular company.<\/p>\n\n<p class=\"wp-block-paragraph\">That is why two companies with the same annual EBITDA can have completely different valuations. One may ultimately have a multiple of four, while the other has a multiple of eight and a half. With annual earnings of 50 million crowns, that\u2019s a difference of <strong>225 million crowns<\/strong>, even though both companies are currently earning exactly the same amount.  <\/p>\n\n<p class=\"wp-block-paragraph\">Note: So far, we&#8217;ve been discussing what&#8217;s known as &#8220;enterprise value.&#8221; Now, how much of that goes to the owner?  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Okay, just one more step<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">With that, we have so far determined the value of the business as a whole.<\/p>\n\n<p class=\"wp-block-paragraph\">However, a company may have, for example, 15 million crowns in its accounts, which we add to the owner\u2019s equity. At the same time, it may have 30 million crowns in interest-bearing debt, which will eventually need to be repaid and which we therefore subtract. In that case, we get:    <strong>50 * 8.5 = 425 million CZK + 15\u201330, for a total of 410 million CZK\u2014an approximate value for the owner. <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Do you think that a \u201cmultiple\u201d isn\u2019t relevant to you\u2014that is, as the business owner? Because you\u2019re not selling your business? Wrong. That multiple indicates that your company will, with a high degree of probability, generate EBITDA\u2014that is, cash\u2014for either one year, two years, or, in our case, 8.5 years. So this is real money, not just a model! But it requires a great deal of managerial effort. Other valuation methods are also used, but that\u2019s beyond the scope of this article.        <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>See? The principle itself isn&#8217;t complicated at all. <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Something else is much more complicated: <strong>managing a company in such a way that its earnings grow over the long term, the quality of the company improves, its risks decrease, and investors are willing to apply ever-higher multiples.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">And this is where we return to the beginning of this article.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Managing a company with a focus on long-term value growth is challenging. From an owner\u2019s perspective, however, it can pay off tremendously. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most business owners can tell you what their company\u2019s revenue and profit were, or how many people they employ. But very few can answer the basic question: What is my company worth today? You might think you don\u2019t need to know this because you don\u2019t plan to sell it. But a company\u2019s value isn\u2019t just [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1206,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[27,29],"tags":[],"class_list":["post-1208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-family-businesses","category-intergenerational-handover"],"_links":{"self":[{"href":"https:\/\/www.ba4u.cz\/en\/wp-json\/wp\/v2\/posts\/1208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ba4u.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ba4u.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ba4u.cz\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ba4u.cz\/en\/wp-json\/wp\/v2\/comments?post=1208"}],"version-history":[{"count":3,"href":"https:\/\/www.ba4u.cz\/en\/wp-json\/wp\/v2\/posts\/1208\/revisions"}],"predecessor-version":[{"id":1221,"href":"https:\/\/www.ba4u.cz\/en\/wp-json\/wp\/v2\/posts\/1208\/revisions\/1221"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ba4u.cz\/en\/wp-json\/wp\/v2\/media\/1206"}],"wp:attachment":[{"href":"https:\/\/www.ba4u.cz\/en\/wp-json\/wp\/v2\/media?parent=1208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ba4u.cz\/en\/wp-json\/wp\/v2\/categories?post=1208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ba4u.cz\/en\/wp-json\/wp\/v2\/tags?post=1208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}